Our brand
Our brand is a valuable asset. It is a reflection of our organisational values, and of us as individuals who represent Tusk Finance.
This guide has been specifically created to present all of our communications not just in a consistent and clear manner, but also in a way that presents Tusk Finance as a united front to the public, our members, and to our industry, distinguishing us from other financial organisations.
This guide sets out how we present the Tusk Finance brand when working with visual and written elements. It provides exact advice on how to use the Tusk Finance logo and its related elements.
Adherence to this guide is a requirement for any use of the Tusk Finance brand and its related elements.
Contact
For any special requirements or questions, please contact Tusk Finance via broker@tuskfinance.com.au.
Copyright
This brand guide is the property of and remains at all times the property of Tusk Finacnce (LoansbyMichael Pty Ltd Trading as Tusk Finance).
No parts of this brand guide may be duplicated, transmitted or used for any purpose without the prior explicit written permission of Tusk Finance.
Intellectual Property
The name Tusk Finance is the property of LoansbyMichael Pty Ltd Trading as Tusk Finance, as are all of the elements shown in this guide that make up the Tusk Finance brand.
Our logo
The Tusk Finance logo features a fashionable monogram combining the T and F letterforms. The Tusk lettering features a K with a curvature that subtly alludes to a tusk.
The earthy colours give both a grassroots, Australian feel as well as the warmth of leather and luxury.
Logo Variants
The primary logo has four variants:
- Landscape
- Stacked
- Reversed
- Mono
Preference for use is as per numbering.
Clearspace
This area shown (as a visual ratio – based on the relative size of the ‘TF’) should be kept clear in all usages of the logo. Nothing may enter inside the clearspace area aside from the logo. This allows the logo to be unobstructed and presented clearly amongst any other design elements.
Logo Don’ts
Do not use the logo or icon to replace words or letters in text.
Do not lock up text with the logo or icon.
(use the reversed version instead)
Our icon
Our icon can be used on it’s own as a feature, but ideally where the primary logo is also used to add context and clarity for the brand.
Our supporting icon set (as used throughout the website) can be downloaded below:
Icon Variants
The primary icon has three variants:
- Colour
- Reversed
- Mono
Preference for use is as per numbering.
Clearspace
This area shown (as a visual ratio – based on the relative width of the icon) should be kept clear in all usages of the icon. Nothing may enter inside the clearspace area aside from the icon. This allows the icon to be unobstructed and presented clearly amongst any other design elements.
Colours
We have provided this reference to ensure that colour reproduction is accurate and consistent between varying media.
Primary colours
PMS 476
RGB90/60/48
CMYK30/71/75/81
#5A3C30
PMS 7525
RGB153/122/107
CMYK13/56/61/32
#997A6B
PMS 482
RGB211/193/173
CMYK4/17/21/7
#D3C1AD
PMS 443
RGB152/161/164
CMYK33/12/18/30
#98A1A4
PMS CG3
RGB206/205/205
CMYK8/5/7/16
#CECDCD
Typography
Large headings generally use Questa Grande.
When Questa Grande and Montserrat are not available, Arial can be used for documents created in-house – as a fallback only.
Headings should use a ratio of 1:1.1 for size: leading.
Body copy should use a ratio of 1:1.6 for size: leading.
Questa Grande
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Montserrat Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Montserrat Semibold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Photographic Style
Tusk Finance’s photographic style should feel relaxed, personable and lifestyle-led rather than corporate or overly polished.
Imagery should centre on real people, homes, families, conversations and property moments, selected to align with the brand’s warm, earthen palette.
Photography should favour natural Australian light, soft contrast and colour grading with muted creams, tans, browns, terracotta, warm neutrals and gentle sunlit tones.
Avoid cool, blue-heavy, sterile or high-gloss finance imagery, as well as generic calculators, handshakes, skyscrapers or office clichés.
The visual world should suggest trust, warmth and forward momentum: candid expressions, comfortable domestic settings, natural textures and an aspirational but grounded property-lifestyle mood.
Image Treatment
Image treatment should enhance the warmth and humanity of the brand, using colour grading where needed to bring photography in line with Tusk Finance’s earthen palette: warm neutrals, soft browns, creams, tans and sunlit tones.
Cropping should prioritise the human moment — faces, gestures, conversations, family interactions and lived-in property details — rather than wide, impersonal scenes.
Images should feel intimate, natural and emotionally grounded, with soft contrast, gentle light and enough negative space to support clean layouts and copy overlays where required.
Copywriting
Tusk Finance’s copy should feel warm, human and reassuring, with a strong “people first” emphasis.
The tone is approachable and optimistic, speaking directly to the customer’s property dreams while backing that emotion with practical expertise.
It should avoid cold finance jargon and instead use confident, supportive language around guidance, clarity, confidence and taking the next step.
The style is conversational but polished, often pairing short emotive lines with plain-English explanations of how Tusk helps clients navigate property, loans and decisions with care.
Questions?
If you have questions about how to apply these guidelines, please contact info@tuskfinance.com.au.
